Evoiki Zimi under the brand names “Zimi Psahnon” and “Zimarika Psahnon” exports to more than 30 countries around the world, from Australia to America, all categories of products.
Since its foundation, the company had aspirations towards exports in response to expatriates customers calls. Along the way, the company to systematize its export activity created an organized Exports Department and chose to participate in international exhibitions, where was given the opportunity to present the products in a more broad and diverse audience. The acceptance was unexpected and it gave strength and motivation for further exports growth.
At the beginning of the export activity, difficulties in markets penetration were presented due to low brand awareness from foreign consumers. The company oriented in wholesale market (catering – horeca) where important is the quality of the product and not the brand and to the production of private labels products to major wholesalers who already had developed their own brand in local retail markets. Therefore, Evoiki Zimi managed to enrich further the range of its customers and to distribute its products in a much larger market than the one of Diaspora.
Future plans remain actively seeking new fruitful markets and at the same time developing the existing ones either with new products or new distribution channels. International exhibitions remain a sales development tool and communication with partners and customers, so the company will continue to be present in the most important exhibitions promoting its products.
Evoiki Zimi via exports came close to different cultures, with different flavours and quality characteristics, improving by this way the production techniques and giving impulses to create new products.